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White space has to do with unused areas in a sports arena, on an athlete’s jersey or on a team’s social media accounts that could be used to place sponsor branding to catch the attention of sports ...
Six ways teams can maximize sponsorship value in a fanless environment, based on an analysis of the English Premier League's return to play.
A cross section of industry leaders share ideas, best practices and how they are each approaching partnerships for the balance of 2020.
To better understand the upside of fanless sporting events and new sponsorship opportunities, GumGum Sports analyzed the NASCAR Real Heroes 400, tracking traditional motorsports placements, while ...
GumGum Sports has partnered with Winmo, the industry’s top sales enablement tool, to help sponsorship sales teams identify and evaluate brand partnership opportunities.
To enable even more power into your social media analysis, we have released infinite scroll capabilities to the Social Media Posts page within Media Value Center.
The numbers behind Bundesliga's return in a fanless arena and new sponsorship opportunities that this new environment presents.
As fans search for new ways to interact and connect, live streaming is emerging as the leading form of entertainment, and Twitch is at the forefront. Here are the top 10 NBA players who have picked ...
Here are five best practices we have seen from major leagues and teams around the world.
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