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To better understand the upside of fanless sporting events and new sponsorship opportunities, GumGum Sports analyzed the NASCAR Real Heroes 400, tracking traditional motorsports placements, while ...
GumGum Sports has partnered with Winmo, the industry’s top sales enablement tool, to help sponsorship sales teams identify and evaluate brand partnership opportunities.
To enable even more power into your social media analysis, we have released infinite scroll capabilities to the Social Media Posts page within Media Value Center.
The numbers behind Bundesliga's return in a fanless arena and new sponsorship opportunities that this new environment presents.
As fans search for new ways to interact and connect, live streaming is emerging as the leading form of entertainment, and Twitch is at the forefront. Here are the top 10 NBA players who have picked ...
Here are five best practices we have seen from major leagues and teams around the world.
Former Head of Sponsorship at Marathonbet, gives his take on COVID-19, the need for sponsorship analytics and why our thirst for sports is 24/7/365.
Curious about Twitch but unsure of where to start? Our esports team recommends the following 6 methods for effective sponsorship.
Today, thanks to advances such as computer vision, teams, GMs and coaches can gain a predictive and competitive edge by using new ways to capture data
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