Deeper dive into the visibility of women's sports and how brands can capitalize on sponsorship ROI.
As many large leagues are completing their interrupted seasons and preparing for upcoming ones, new assets are becoming available to drive added value for sponsors.
Understand the top three sponsorship ROI mistakes sports marketers are making and how to fix each one.
An analysis of the new NFL seat tarps and recommendations for how teams can increase sponsor exposure.
Let's dive into some of the ways brands can use their own sponsorship data to make smart near real-time decisions across their portfolio of partners.
Emerging technology has helped make sponsorship data more readily available than ever. Instead of sitting on the sidelines, today’s marketers can make smart decisions in real-time to increase ...
GumGum Sports' ranking of six new sponsor placements that drove significant value for sponsors during the NBA tip-off in the Orlando Bubble.
White space has to do with unused areas in a sports arena, on an athlete’s jersey or on a team’s social media accounts that could be used to place sponsor branding to catch the attention of sports ...
Six ways teams can maximize sponsorship value in a fanless environment, based on an analysis of the English Premier League's return to play.
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The intelligence you need to maximize every sponsorship dollar.
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