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An analysis of the new NFL seat tarps and recommendations for how teams can increase sponsor exposure.
Let's dive into some of the ways brands can use their own sponsorship data to make smart near real-time decisions across their portfolio of partners.
Emerging technology has helped make sponsorship data more readily available than ever. Instead of sitting on the sidelines, today’s marketers can make smart decisions in real-time to increase ...
GumGum Sports' ranking of six new sponsor placements that drove significant value for sponsors during the NBA tip-off in the Orlando Bubble.
White space has to do with unused areas in a sports arena, on an athlete’s jersey or on a team’s social media accounts that could be used to place sponsor branding to catch the attention of sports ...
Six ways teams can maximize sponsorship value in a fanless environment, based on an analysis of the English Premier League's return to play.
A cross section of industry leaders share ideas, best practices and how they are each approaching partnerships for the balance of 2020.
To better understand the upside of fanless sporting events and new sponsorship opportunities, GumGum Sports analyzed the NASCAR Real Heroes 400, tracking traditional motorsports placements, while ...
The numbers behind Bundesliga's return in a fanless arena and new sponsorship opportunities that this new environment presents.
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