An analysis of the new NFL seat tarps and recommendations for how teams can increase sponsor exposure.
Emerging technology has helped make sponsorship data more readily available than ever. Instead of sitting on the sidelines, today’s marketers can make smart decisions in real-time to increase ...
GumGum Sports' ranking of six new sponsor placements that drove significant value for sponsors during the NBA tip-off in the Orlando Bubble.
As fans search for new ways to interact and connect, live streaming is emerging as the leading form of entertainment, and Twitch is at the forefront. Here are the top 10 NBA players who have picked ...
Today, thanks to advances such as computer vision, teams, GMs and coaches can gain a predictive and competitive edge by using new ways to capture data
Industry leaders from US Olympic and Paralympic Properties, Citi, Horizon Media and Scout Sports and Entertainment discuss the latest trends and how they envision sponsorship changing in the next ...
Augmented Reality doesn’t just make sports more interesting to watch. AR experiences create new opportunities for media brands and a new frontier for advertising and sponsorships.
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